What You Can Learn From Microsoft And Starbucks
Pricing our products, services and time can be a tricky business. I’ve spent many hours scratching my head and wondering what a “fair price” would be for my latest products. In reality, there is no...
View ArticleThe Entrepreneur’s Survival Instinct: Got It?
Running an online business works in stages. Those stages are typically bemusement, survival and once in a blue moon, the luxury of thriving. The majority of enterpreneurs are stuck in survival mode....
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The Night Owl vs. The Early Bird vs. The Office Chimp
There are 8760 hours in a year, and the average employee spends exactly 2000 of them at work. I won’t scare you with the total number of hours you are expected to work in a lifetime but rest assured,...
View ArticleWorkaholism: How To Self Destruct Completely
Maintaining a healthy balance between work and home life is something that you can only truly monitor through the reactions of those who have to deal with you every day. If you’re being asked to repeat...
View ArticleGrow A Monster Blog By Manipulating This 1 Human Flaw
“Thanks to Google, we can instantly seek out support for the most bizarre idea imaginable. If our initial search fails to turn up the results we want, we don’t give it a second thought, rather we just...
View ArticleHow to Use ‘Free’ to Your Advantage
There’s a huge difference between marketing a service as ‘free’ and marketing it as ‘premium’ with a free incentive. Never underestimate the negative connotations that ‘free’ has on the anticipated...
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Neuromarketing: Social Proofing on Landing Pages (Part 1)
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of...
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Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank...
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How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis....
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The 2 Crippling Fears That Sabotage Your Affiliate Business
One of the best decisions I ever made was to stop looking for affiliate programs to promote and start thinking about products I could create. Creating products is the logical progression from affiliate...
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How to Delay Gratification in a World of Immediate Distractions
Delayed gratification is the theory behind the old saying, “Good things come to those who wait“. It is our ability to resist the temptation of an immediate reward in favour of a larger prize in the...
View Article2 Small Powerful Concepts to Explode Your Conversions
Why is split testing so important? Because small changes add up to big dollars. My favourite example comes from Colleen Szot, the world renowned infomercial writer who shattered a twenty-year sales...
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